Post by account_disabled on Jan 27, 2024 5:29:47 GMT
For a business that is built on calls, call tracking simultaneously solves several problems at once - increasing the effectiveness of advertising, optimizing investments in it and improving the quality of service. The case of the logistics company Atasu Group once again illustrates the results that can be achieved by implementing just one tool and working with it correctly. Client: Project atasu.kz Region: Kazakhstan Field of activity: freight forwarding services Goals: building telephony, setting up call tracking to analyze the effectiveness of advertising campaigns Period of use of Ringostat: from the beginning of 2017 Results: Telephony setup. Improving the quality of call processing and reducing the number of missed calls by 72%.
Reducing the Fax Lists average cost per click by 31%. Increase in CTR by 14%. Reduced cost of conversion by 14% . 11% of the advertising budget was freed up for further investment in the most effective campaigns. Build effective communication with Ringostat telephony Connect a virtual PBX in one business day and receive calls anywhere in the world Try for free Background Atasu Group has been working in the logistics industry for 18 years. The main areas of business are international and domestic cargo transportation, courier service and customs representative services. The geography of services is wide: CIS, China, European countries.
The company's motto is “Transportation from simple to complex.” This is true, for example, you can order cargo delivery by plane or ship. Over almost 20 years of operation, the company has managed to earn solid experience and authority in the market - its services are used by Coca-Cola, LG, AZMK, Efes. But management doesn't stop there. Atasu Group is actively looking for new, modern ways to attract customers. In particular, a year ago the company updated its website. A distinctive feature of the online platform is animated illustrations on almost every page. They are dedicated to transport topics, which additionally attracts the visitor’s attention: Around the same time, the company began to think seriously about Internet marketing and entrusted it to the smartum.
Reducing the Fax Lists average cost per click by 31%. Increase in CTR by 14%. Reduced cost of conversion by 14% . 11% of the advertising budget was freed up for further investment in the most effective campaigns. Build effective communication with Ringostat telephony Connect a virtual PBX in one business day and receive calls anywhere in the world Try for free Background Atasu Group has been working in the logistics industry for 18 years. The main areas of business are international and domestic cargo transportation, courier service and customs representative services. The geography of services is wide: CIS, China, European countries.
The company's motto is “Transportation from simple to complex.” This is true, for example, you can order cargo delivery by plane or ship. Over almost 20 years of operation, the company has managed to earn solid experience and authority in the market - its services are used by Coca-Cola, LG, AZMK, Efes. But management doesn't stop there. Atasu Group is actively looking for new, modern ways to attract customers. In particular, a year ago the company updated its website. A distinctive feature of the online platform is animated illustrations on almost every page. They are dedicated to transport topics, which additionally attracts the visitor’s attention: Around the same time, the company began to think seriously about Internet marketing and entrusted it to the smartum.