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Post by account_disabled on Oct 23, 2023 5:24:57 GMT
The strategic plan Strategic planning has a number of benefits for the company: better hedging against market volatility and crashes, greater resistance to competition, ease of making decisions on a daily basis - there is a long-term strategic plan behind them, an example of thinking ahead, becoming aware of the limitations, potential or threats facing the company in advance, easier management and more effective supervision. Companies that have a consistent branding , communication or marketing strategy most often operate on the basis of a strategic plan that provides the framework and goals for every small business activity in the company. We photo editor recommend Brand strategy - examples that inspire Do strategic plans have any downsides? As long as the assumptions behind the plan are correct (company's capabilities, environment), there is only one possible disadvantage of a long-term strategy. The greatest business successes are not only methodical planning, but also visionary moves that go beyond what seemed possible so far. New technological opportunities or changes in the market appear today sometimes almost overnight. Planning for 5-10 years ahead does not take these changes into account. Hence the paradox - sometimes it is companies with a far-reaching strategy that adapt to market changes the slowest, and react to trends only after years. As we wrote in the article on agile marketing tactics , today's reality in the business world is too unpredictable to stick to long-term plans. In addition to current course corrections.
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