Post by ivykhan885 on Mar 7, 2024 6:45:44 GMT
Corporate blogs are a very valuable resource for SEO strategy, but the value they are able to bring is progressively changing. After years in which the incessant publication of short but optimized articles reigned supreme, today another type of approach, more complete and in-depth, seems to give the best results with Google's updated algorithms. Optimize your company blog now with a performance strategy! Discover Ediscom SEO solutions! For information do not hesitate to contact us . Pillar content: an SEO tool for quality marketing Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION What is pillar content? With pillar content (or pillar content , in English) we refer to that type of content which, on a given topic, is able to provide a complete and exhaustive answer to all its facets. When a user searches for a particular topic, such an article is able not only to answer the question he asked, but to provide him with a complete informative overview of what he was investigating. From this point of view there are not only advantages for the reader , but also for the brand and for positioning in the search engine (we will see this in detail in a subsequent paragraph). When we talk about pillar content and SEO, individual blog articles certainly represent.
the majority of content, but it is also possible to exploit more complex forms of communication. Without going too far, a pillar content can be defined as such even if divided into several articles linked to each other. Taking a practical example, within our company blog we have collected and analyzed the digital marketing trends in 2020 in recent months , dividing the list of contents into a first , a second and a third article. Otherwise, video, audio or audiovisual content can also represent good examples of pillar content . The golden rule for creating added Australia Telegram Number Data value is to generate, in addition to quality, usefulness, interest and trust in the reader. What makes content “pillar”? As we anticipated in the introduction, Google's algorithms, until around 2011, allowed many companies to position themselves competitively in the SERP by exploiting company blogs through the massive creation of low-quality content and black-hat SEO strategies.
However, with the arrival of the Panda algorithm , all marketers were forced to rethink their strategy, giving priority to content marketing. In the following years, this type of quality content has always been increasingly favored in terms of positioning, to the point where it now represents an essential component in the marketing mix . In this sense, for SEO, pillar content represents the ultimate , enclosing in a single post, article or video everything the user could want regarding a specific topic. In this new paradigm, the only way brands can reasonably expect to outperform their competition is to produce far more thoughtful and valuable content than what currently sits on the front page. When it comes to producing quality content, an in-depth and professional approach is essential, but there are some good practices to exploit to set up a good strategy and start in the best way: - When looking for a topic for building a pillar article, the first step is to insert it into Google search and observe the results: knowing the content currently positioned on the first page can help determine the level of quality required to overcome the competition and position itself at the top of the SERP; - When the content is present, the construction of a stimulating interface.
the majority of content, but it is also possible to exploit more complex forms of communication. Without going too far, a pillar content can be defined as such even if divided into several articles linked to each other. Taking a practical example, within our company blog we have collected and analyzed the digital marketing trends in 2020 in recent months , dividing the list of contents into a first , a second and a third article. Otherwise, video, audio or audiovisual content can also represent good examples of pillar content . The golden rule for creating added Australia Telegram Number Data value is to generate, in addition to quality, usefulness, interest and trust in the reader. What makes content “pillar”? As we anticipated in the introduction, Google's algorithms, until around 2011, allowed many companies to position themselves competitively in the SERP by exploiting company blogs through the massive creation of low-quality content and black-hat SEO strategies.
However, with the arrival of the Panda algorithm , all marketers were forced to rethink their strategy, giving priority to content marketing. In the following years, this type of quality content has always been increasingly favored in terms of positioning, to the point where it now represents an essential component in the marketing mix . In this sense, for SEO, pillar content represents the ultimate , enclosing in a single post, article or video everything the user could want regarding a specific topic. In this new paradigm, the only way brands can reasonably expect to outperform their competition is to produce far more thoughtful and valuable content than what currently sits on the front page. When it comes to producing quality content, an in-depth and professional approach is essential, but there are some good practices to exploit to set up a good strategy and start in the best way: - When looking for a topic for building a pillar article, the first step is to insert it into Google search and observe the results: knowing the content currently positioned on the first page can help determine the level of quality required to overcome the competition and position itself at the top of the SERP; - When the content is present, the construction of a stimulating interface.