Post by account_disabled on Dec 24, 2023 10:30:48 GMT
A little over a year ago, the producer of the Notre Dame de Paris show contacted me and entrusted my agency with the definition and deployment of his digital strategy for his 2016/2017 French tour. The roles were very clear. We were in charge of: The development of the site. Graphic creation/integration. The content of the site. Natural referencing. The Adwords campaign. The creation of Facebook, Twitter, Instagram pages. Facebook ads. Gamification on Facebook. The client retains community management, which is managed directly by its teams. 02_homepage-desktop The goal was simple: sell tickets.
Started from 0 Our teams of technicians develop Symfony (tailor-made), WordPress (open source) or Email Data Magento (e-commerce) sites. For the production of Notre Dame de Paris, we started with a WordPress base. For his return to France, the producer did not have a site and wanted to position Notre Dame de Paris as a show and not as a musical. We therefore purchased. Our teams worked on the development and the site was put online at the end of February 2016. So we started from 0: new domain and new site. Traffic generation The producer wanted to position Notre Dame de Paris as a show and asked us to target requests around the Notre Dame de Paris show. This is a pretty classic case of a push approach.
The advertiser has his own idea of themes/keywords on which he wants to position himself. And he works in this sense, alone or with an agency. In this case, we were targeting around a thousand monthly requests. Pull and not push Our approach, developed by my partner (Gaël de Kerdanet) is radically different. We take into account the client's positioning but we add precise and detailed knowledge of market expectations. We identify and analyze in detail, in an exhaustive manner, the thousands of requests that seem relevant to us around the themes we target.
Started from 0 Our teams of technicians develop Symfony (tailor-made), WordPress (open source) or Email Data Magento (e-commerce) sites. For the production of Notre Dame de Paris, we started with a WordPress base. For his return to France, the producer did not have a site and wanted to position Notre Dame de Paris as a show and not as a musical. We therefore purchased. Our teams worked on the development and the site was put online at the end of February 2016. So we started from 0: new domain and new site. Traffic generation The producer wanted to position Notre Dame de Paris as a show and asked us to target requests around the Notre Dame de Paris show. This is a pretty classic case of a push approach.
The advertiser has his own idea of themes/keywords on which he wants to position himself. And he works in this sense, alone or with an agency. In this case, we were targeting around a thousand monthly requests. Pull and not push Our approach, developed by my partner (Gaël de Kerdanet) is radically different. We take into account the client's positioning but we add precise and detailed knowledge of market expectations. We identify and analyze in detail, in an exhaustive manner, the thousands of requests that seem relevant to us around the themes we target.